Luke Nugent created the visuals for Casablanca Paris’s Spring/Summer 2023 campaign, Futuro Optimisto, under the direction of founder Charaf Tajer. As the first fully AI-generated campaign by a major fashion house, it blended surreal landscapes & vibrant colours. Luke's work helped define the visual identity, merging Casablanca’s signature aesthetic with pioneering AI tools. As featured in Business Of Fashion, ShowStudio, Hypebeast and many other publications.